JobNewsToday was my first real entrepreneurial role. It started from a Quora message, a surprising partnership with Raja Kopulla, and a simple idea that turned into content, teaching, traffic, YouTube growth, acquisition interest, failure, and a life-changing career direction.
At that time, I was preparing for government jobs and writing a lot on Quora. I did not know that one message would pull me into my first business, my first cofounder relationship, and my first experience of building internet traffic from the ground up.
Raja Kopulla had posted a cofounding opportunity on Quora. He wanted to build a content blog around news in India, and I reached out because I was already active as a writer there. I had the writing habit, he had the SEO interest, and that became the base of the partnership.
The initial thought was closer to a general India news blog. But because I was preparing for government jobs and wanted to teach what I was learning, Raja suggested that we build JobNewsToday instead of IndiaPost.Today. That small strategic shift made the idea more focused.
We agreed to work on a 50 50 partnership. I focused on writing, teaching and content creation. Raja focused on SEO and growth. It was simple, raw and imperfect, but it gave me my first taste of what it means to build something with another founder.
JobNewsToday covered job opportunities, government job notifications, educational content, courses, book affiliate marketing and a YouTube channel where I used to teach. It turned my preparation journey into a public learning platform.
JobNewsToday started showing signs that something real was happening. The audience was growing, the traffic was building, and outside interest started coming in. But we had not yet learned how to monetize attention properly.
The venture taught me that content can become a business asset when it connects to a clear audience need. People were searching for jobs, exams, notifications, learning material and guidance. We tried to serve that demand through multiple formats.
We published content around job openings, notifications and government job-related updates. This became the core search traffic engine for the platform.
Raja focused on SEO, while I focused on writing and content. Together, we learned how search intent can build traffic when the content solves a real need.
I used the YouTube channel to teach what I was learning during my own government job preparation. That gave the venture a more personal and educational identity.
We experimented with affiliate marketing through books and learning resources, trying to connect content consumption with useful products for exam preparation.
The venture also explored educational guidance and course-style content, built around the same audience that followed job notifications and exam preparation.
Even without a polished business model, the venture built trust because the content came from a real learner trying to help others preparing for similar goals.
JobNewsToday looked promising from the outside. The traffic was strong, the YouTube growth was exciting, and even Unacademy reached out with acquisition interest. But strong metrics do not automatically create a sustainable company. That became one of the hardest and most important lessons of my life.
With around 150,000 monthly website traffic and early YouTube subscriber growth, we felt that JobNewsToday could become something much bigger.
When Unacademy reached out with acquisition interest, it gave us confidence that the platform had value and the education market was watching.
The painful part was that money was not coming in proportion to the traffic and effort. We had audience growth, but not enough monetization skill.
I had become distracted from my government job preparation. I could not clear it, and the venture was not yet producing enough income to replace that path.
It taught me how quickly the internet can create opportunity, and how quickly weak monetization can turn strong traction into a difficult decision.
I found Raja through Quora after he posted about a cofounding opportunity. I was active as a writer and reached out because the idea matched my interest in content.
I initially doubted the opportunity and stopped answering calls. Raja kept following up, convinced me, and we eventually formed a 50 50 partnership.
Because I was preparing for government jobs and wanted to teach what I was learning, Raja suggested that we build JobNewsToday instead of a general news site.
We created job content, notifications, courses, affiliate content and YouTube videos. The website reached around 150,000 monthly traffic, and the YouTube channel crossed around 1,000 subscribers quickly.
Unacademy reached out during that period, and the metrics made us feel that the venture had real potential. It was one of the first times I saw outside validation for something I helped build.
We eventually shut it down because revenue was not strong enough. The platform had traction, but we lacked the monetization skill to convert that attention into a sustainable business.
After the venture, I decided to monetize my content and internet skills through employment. That led me to GlobalLogic, where I worked for Google in the content engineering department.
JobNewsToday was not a polished success story. It was more important than that. It showed me that I could build an audience, create traffic, teach people, attract market attention, fail at monetization, and still use the learning to move forward.
Writing on Quora helped me meet my first cofounder. Teaching online helped me build trust. Content became the entry point into entrepreneurship.
We had strong metrics, but not enough monetization maturity. That lesson shaped how I later looked at products, funnels, pricing and business models.
The move from a general news idea to a job and education-focused platform made the venture more useful and easier for the audience to understand.
Even though the venture shut down, the skills I built helped me enter professional content work and later shaped Snetiara, Leadsblue, Techlithic, HowToBuySaaS and Sendwo.
This venture sits at the beginning of my journey. It led me into professional content work, ecommerce, lead commerce, SaaS, automation, and later product-backed companies.
My first independent business, moving from content into dropshipping, home décor ecommerce, store sale and ecommerce consulting.
Second Raja partnershipThe lead-buying ecommerce venture I later built with Raja Kopulla, eventually leading to an acquisition outcome and founder exit.
Operating companyThe company I later built around AI, software, SaaS growth, automation, marketing and product-backed execution.
SaaS platformThe SaaS discovery, review, growth, private deal-flow and acquisition marketplace direction built under Techlithic.
Product ventureThe WhatsApp-first omnichannel automation SaaS that reflects my later move toward software, systems and product leverage.
Venture partner workMy work around fundraising, angel investor connections, SME IPO opportunities and growth conversations for startups and businesses.
Reach out for conversations around content-led businesses, startup lessons, growth systems, founder storytelling, SaaS growth, partnerships, media, consulting or collaboration.
